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First of all, let's define what we mean by the term: franchising refers to an arrangement in which a party, the franchisee, buys the right to sell a product or service from a seller, the franchisor. The right to sell a product or service is the franchise.

There are basically two types of franchises: (1) product and trade-name franchises and (2) business-format franchises. A product and trade-name franchise generally involves the distribution of a product through dealers. For example, auto dealerships are product and trade-name franchises that sell products produced by the franchisor.

Business format franchises generally include everything necessary to start and operate a business in one complete package. Business format franchises provide the product, trade names, operating procedures, quality assurance standards, management consulting support, and facility design. Many familiar convenience stores and fast-food outlets, for example, are franchised in this manner.

People are attracted to franchises because the best ones have proven to be extremely successful over the years, and they combine many of the benefits of business ownership with the brand name, experience, and economies of scale provided by the established corporate franchisor. In fact, good franchises generally have a higher success rate than other types of businesses. Let's take a look at the advantages and disadvantages of franchising:

Advantages of Franchising:

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