Bar 25 owner Riza Rahmani welcomes guests during a recent open house and ribbon-cutting event at the Main Street establishment. 	SUN / M.E. JONESSun staff
Bar 25 owner Riza Rahmani welcomes guests during a recent open house and ribbon-cutting event at the Main Street establishment. SUN / M.E. JONES 

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AYER -- Bar 25, which opened in December, is a relative newcomer to Main Street, and judging by turnout for its ribbon cutting/grand opening earlier this month, a welcome one.

Of course, there were enticements beyond the usual, including a colorful, aromatic array of freshly made artisan pizzas, free for the taking and the chef just kept them coming, almost as fast as busy bartenders and servers delivered drinks.

The Nashoba Valley Chamber of Commerce, which co-sponsored the event also publicized it and issued invitations. But the event was free and open to all and according to the owner, Reza Rahmani, the bar's popularity has been growing steadily since he opened five weeks ago.

The community and neighboring businesses like Union Coffee House next door have been "wonderful," he said.

Rahmani greeted guests at the door and worked the room, dashing out to the kitchen now and then.

It's a square-ish, smallish room, paneled like the rest of the space, with a big, square, butcher-block-topped island in the middle, more like a gourmet work space than a typical commercial kitchen.

Rahmani designed it himself. These workers are "the backbone of the business," and his goal was to create a pleasant environment for them.

The same goes for the dish-washing room next door, separate by design from the cooking/prep area.

"I grew up in the restaurant business," said Rahmani, who hails from Brookline.